Cisco Reports that 82% of internet traffic will be video by 2021. How will your video stand out from the noise?
Source: Visual Networking Index Forecast
Some companies we recently worked with:
Some companies we recently worked with:
"We use our videos on our website and on social media which helps new prospects understand our offering easily."
Harry Tu, Aldelo
"The video eased a roadblock in our company’s success by reducing the need for in-person meetings to explain our offering."
Caley Wilson, Blinder
"We use our video to open the door for new prospects as it is less intimidating for non-experts than a technical explanation."
Tony Nash, Complete Intelligence
Shannon Kearns - RiverLogic
Rosemary O'Neill - Narrative
Abe Kashiwagi - iFlip Invest
Hear from Campbell, Founder of Clarity as he breaks down our unique value proposition and why we think we're the best video partner for your company.
Key Points of Difference
Less than 4 minutes in length...
Ready to achieve real results through video?
Hear from Campbell, Founder and Owner of Clarity as he breaks down our unique value proposition and why we think we're the right video partner for your company.
Key Points of Difference
Ready to achieve real results through video?
Your video will take advantage of these benefits to force action from your target market.
Compelling Scripts That Sell
Your script will use storytelling principles designed to hold even the shortest of attention spans. We’ll also pack it full of psychological conversion switches to force action – not drop-offs.
Boost Social Engagement
Social Media feeds are clogged with all sorts of numbing media. A short explainer video will cut the clutter and force viewer attention.
Skyrocket Conversion Rates
Videos are king at convincing your viewer to take action for any app, product, software, or service. In 90 seconds or less, your video will convert passive visitors into customers.
Your Message, Simplified
We dive deep into your business and pick the most enticing aspects to effectively summarise your message in less than 90 seconds.
Your Own 24/7 Salesperson
All Clarity videos are like a digital salesperson that never stops working, armed with the perfect sales pitch that will easily turn skeptics into customers in less than 90 seconds.
Dominate Your Competition
Your explainer video will showcase your brand and identity, differentiating you from the competition and showing your target market why you are 10x better.
We were a little unsure whether the Clarity team would fully understand what Complete Intelligence does, but after week one of production we knew we were in good hands. We use our video to open the door for new prospects as it is less intimidating for non-experts than a technical explanation. It has been very effective at educating our target so they can understand what we do in a very simple way.
TONY NASH // CEO, Complete Intelligence
We were introduced to Clarity Animations through one of my business partners, and were extremely happy with the production process and end result. The handover document was a nice unexpected touch, as it gave us a lot of insights on how we can use our video to get results. We use our video as a go-to point where prospects can grasp the broad aspects of our service offering which is working nicely.
TONY PEAKE // Director, AXIS Computing
Videos Designed To Achieve Any Goal
We create videos for all stages of your customers' journey. Whether your goal is to increase traffic, shorten sales cycles, extend your user retention or anything in between - we've got you covered.
Drive Traffic and Increase Enquiries
Whether you're trying to drive traffic or increase conversions on your website, we can create the perfect video pitch tailored to your target market. We'll leverage animation or live-action footage to explain, educate and convince passive viewers to buy your product.
Watch Some Past Videos Designed To Drive Traffic From Social Channels
Our clients have used their videos on Facebook, LinkedIn and Instagram to drive traffic to a landing page or generate enquiries within the social media platform. Short videos are the BEST way to capture attention on these platforms as they're flooded with content and you need something truly unique to stand out from the masses.
Check Out Some Intro Videos Designed To Increase Enquiries
These longer videos are perfect for your landing page, during events, as part of your sales emails, before/during or after sales meetings plus a whole lot more. We dive deeper into your customers pain points and then link these back to your product to establish your brand as the best solution on the market.
Shorten Sales Cycles and Build Trust
Converting a potential customer into profit can be challenging, especially when your offering is complex and helps different target markets. We've created videos to highlight successful case studies, explain different aspects of your offering or to segment your target market based on their unique needs and problems.
FindMyRecruiter Needed A Video For Both Of Their Customer Types
Alex from FindMyRecruiter needed to communicate his new platform to key stakeholders, but struggled to differentiate the offering for his two segments. We created a video to highlight unique benefits of FMR to job candidates and a separate video directed towards employers. Check them out below.
Video targeting job candidates looking for work
Video targeting employers looking for recruiters
Centriq Needed To Separate Their Benefits For Each Major Market Segment
Centriq is one of those apps that has so many key benefits it's hard to market them effectively. That's why we created a custom video with a tailored message for each major market segment. Centriq can now target each segment more effectively by speaking directly to their unique pain points and product needs.
Video Targeting Home Buyers
Video Targeting Safety Conscious Homeowners
Video Targeting Frustrated Homeowners
Video Targeting Parents With a New Born Baby
Increase User Retention And Brand Loyalty
Keeping customers happy can be difficult when you've created a complex SaaS or App. That's why past clients have developed training videos to explain specific use cases of an app, or to improve the on-boarding process. Guiding your customers from 'fresh' new user to a long-term raving fan requires consistent nurturing along the whole user experience.
Past Clients Have Used Training Videos To Educate Users On Important Features
OnePlace and WorkApp have both produced videos to guide users through important or complex aspects of their app. This is a great way to improve user satisfaction and reduce your customer support workload. Happy users = Repeat users which is the lifeline for any app or SaaS.
Training Video For OnePlace
Training Video For WorkApp
Interested In Creating A Full Video Sales Funnel?
Our video sales funnel works in unison to drive more traffic, shorten a sales cycle and build long-term brand loyalty. We create multiple videos designed to segment your audience, deepen their understanding on your product and build trust in your brand to increase traffic, conversions and brand loyalty.
Creating a video sales funnel that attracts leads and nurtures them with useful video content until they’re ready to buy is key in a modern marketing strategy.
Here at Clarity Animations we're partner focused and dedicated to providing long term results. Over 60% of our clients have invested in a series of videos with us to explain and convince potential customers throughout the full customer journey.
If you're looking to leverage video in all areas of your business click the button below and we'll create your custom strategy on a call.
Ready To Convert Passive Visitors Into Customers?
Increase conversions AND your bottom line with a powerful explainer video.
‘We recently produced four videos with Clarity Animations and found the whole process was straightforward and stress-free. Our videos are fun and engaging whilst communicating serious points to our target market. I’d highly recommend them to anyone in need of explainer videos.’
Managing Director, Pro DBA
'Working online with a creative company halfway across the world was a little concerning at first, but the project management tools and production system the Clarity team use made it feel like we were working in sync. We had a specific deadline and the clarity team made a pretty challenging and time-crunched project seem simple and quick. I felt like I was in super capable hands the whole way.'
'We’ve produced multiple videos with Clarity Animations and found the process to be extremely smooth and efficient. The communication was clear and organised in Basecamp, and the team always provided quick and helpful responses. We use our videos on our website and on social media which helps new prospects understand our offering easily.'
'We recently finished multiple explainer videos and thoroughly enjoyed the streamlined production process. We were in the middle of our product launch, and having Clarity take care of everything from start-to-finish gave us the freedom to focus on the launch without worrying about the details of producing videos. Now we have a perfect digital asset which can be re-used across multiple channels. Cheers for the great experience team!'
Customer Insights Lead, ipifny
Clarity went above and beyond to create our video. They helped us refine our thinking and deliver a clear concept. It’s reassuring to know that new leads can fully understand how we can help them in 90 seconds. This eased a roadblock in our company’s success by reducing the need for in-person meetings to explain our offering. We’ve been using the video for nearly a year now and believe it will continue to produce results going forward.
Looking For More Reasons to Choose Clarity?
You need a video company that takes your company seriously. Here's 15 reasons why Clarity should be your ONLY choice for your video content needs.
Your video isn’t complete until you’re 100% happy with everything about it, and we’ll work on it until you think it’s a masterpiece. Our ultimate goal at Clarity is to make sure every client walks away proud to distribute their video content all over the web.
We aren’t “fly by night, new kid on the block” video creators. We've been in the video game since 2015 and have clients all around the world in a range of industries. Chances are, we've helped a company with a problem as complex as yours and come out the other side with an engaging and simple explainer video.
We offer a range of styles suitable for all businesses large and small. From 2D to 3D animation to motion graphics and product demo videos, we've got you covered.
We know you need your videos ASAP, so our production team is equipped and ready to get your video done as fast possible – without compromising quality. We also provide rush service to make your video in as little as a week.
When you work with us you’ll work with extremely talented script writers, illustrators, animators, voiceover artists and sound engineers ready to bring your vision to life.
From the moment you make your first inquiry with us, until long after we complete your video, you’ll have full access to our team via email, phone, and chat. Our clients feel comfortable knowing we’re always available, and respond very quickly.
Our HQ is in Auckland, New Zealand, but our team members are based in cities around the world. A collaboration of international talent ensures that you’re getting the best video every time.
Our pricing, process, portfolio and testimonials are all available for you to see before you start working with us. Everything is all transparent. When you work with us there are absolutely no surprises – no “Oh no… They didn’t tell me that" moments shall be found here.
There are plenty of pricier options, and plenty of cheaper ones. The expensive options are overpriced, and the cheaper options don’t provide the same high-quality work, responsive communication, unlimited revisions, fast turnaround times, and guarantees that we do.
If you're still unsure if we're the best fit for you, you can talk to some of our past clients and hear their unbiased opinion on how much we rock. Just contact us to ask for their information and we'll happily provide it.
We’ve made videos for every industry, product, service, startup, app, and/or idea you can think of. You can work with us knowing we are familiar with your business problems.
Every aspect of our production process has been refined to reduce your time investment so that developing an explainer video is a delight, not a burden. Sit back and let us do the work – it’s what you pay us for!
Handover and implementation are extremely important to us, which is why we provide a free guide on how to get real results for your video. If you ever need help with implementing anything, we’re just a short call or email away.
After working with Clarity on one video you'll never go video shopping again. We're committed to making your video experience a total breeze from before we begin to long after we've completed your video. Most clients love us so much they come back for more videos!
At Clarity we’re focused on two things:
Superior customer experience and results-driven video.
Ready To Attract More Customers With Video?
Increase conversions AND your bottom line with a powerful explainer video.
I have to say the guys from Clarity Animations are probably the best find for our business this year. Being able to visually present our company and our product in a professional manner was absolutely nailed by Cam and his team. Our prospects and clients love the video, and because the Clarity Animations guys get us, we’ve commissioned a host of other OnePlace videos to showcase our product.
TIM SMITH // CEO, OnePlace
At first we felt like our marketing was perfect, but the Clarity team showed how we could improve and we decided to commit to one video. Once we saw the final product we realised the huge need for video marketing and have produced several more to further tell our story. We’ve used our videos in sync with our sales presentations and at conferences with great results.
GREGORY COPELAND // President, FileBank Inc
Here are answers to some frequently asked questions:
Our videos typically take between 2-7 weeks depending on your chosen video style and length. The varying timeframe also depends on how well our two teams communicate and the number of revisions required for each stage.
That all depends on your video goals. In general, the shorter the better - especially when advertising on social media platforms.
We aim to maximise every second of your video to make it a compact sales machine.
Below 30 seconds is ideal for driving traffic and below 90 seconds is the sweet spot for converting visitors on your website.
We’re a company that operates mostly through the internet. We use Basecamp for all projects for written messaging, along with Skype and phone calls as needed. This workflow has been efficient for our clients for over 3 years.
We’re a digital company and have been since day one. If we’re in the same city we’d love to meet, but our clients are spread around the world and communicate through the internet. Don’t worry, we’re humans too and create strong relationships with all our clients.
We provide the final video files along with a handover document, which explains what we would do if we were to promote a video ourselves. This document details how to use it on Social media platforms, how to embed your video in email signatures etc.
Of course if you need assistance with any of that just let us know and we’d be happy to help.
If you’re looking for marketing help for video promotion, let us know and we can put you in touch with one of our trusted partners.
Simply click the order now button and submit your payment. We will be in touch via email shortly with a link to a short online questionnaire, or "video brief".
Your dedicated project manager will be available via email, and will keep you posted on all progress.
Sure! We always cater for specific events; however we will need to charge a rush-fee of 30% on total project costs to ensure we meet your deadline.
Of course! We include 2 rounds of revisions at each project stage to guarantee you'll be jumping for joy once it's complete.
We deliver scripts in a Google doc – comments can be made easily using the Google interface. Storyboards, Illustrations and Videos are all uploaded to FileStage for accurate feedback down to the exact pixel.
It all depends on your video goals.
We create standalone videos perfect for driving and converting traffic. These can be used in social media campaigns, on your website, in sales emails, at events and before/during/after sales meetings.
Or, for those looking to boost their full sales cycle we offer video sales funnels.
These videos work in unison to drive more traffic, shorten a sales cycle and build long-term brand loyalty. We create multiple videos designed to segment your audience, deepen their understanding on your product and build trust in your brand to increase traffic, conversions and brand loyalty.
Book a call today to see which option is right for you.
To be perfectly honest with you – we don’t.
We cater for all video needs, from premium quality custom animation to efficient template videos. You can either go to the big agencies and pay $15,000+, or go to Fiverr and hit your head against a wall while receiving a cookie-cutter video which doesn’t do your company justice.
We fit between these two extremes to get the best of both worlds – premium service and animation without the price-tags!
Many of our customers need multiple videos to educate their customers through their whole marketing funnel. As a bonus, we offer a 10% discount for any 3 videos purchased, or 20% off for 5+ videos. Just let us know after your purchase of the first video, and we will send a special link to apply the 10% to your total. Perfect if you need to make a series describing all features of your product, or to show specific parts of your company.
Yes! Many of our client's order a 60 second video and decide to extend it to 90 seconds in order to include more information in their script.
If you like we'll create two versions of the script at no extra cost so you can see the difference between each length.
We will simply invoice you for the difference upon project completion.
If you have any questions, simply book a call here and we'll happily answer your questions.
We'll look forward to chatting soon.
Look I get it, you may not be ready to order just yet... So if you have any questions or doubts simply book a call here and I'll happily answer your queries.
I look forward to chatting soon.