Video Marketing Archives - Clarity Animations

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How to justify an explainer video to your boss – the top 5 statistics

To savvy marketers like you and I, a quality explainer video is a no-brainer. There’s a tonne of data out there that qualifies the conversion potential of animation and the impact it can make on your bottom line. However, some of us aren’t in the lucky position of having a boss who really ‘gets’ marketing.

For these poor people, we’ve put together some of the best data around to help you convince your boss that an explainer video is the right thing for your website. With this guide in hand, you’ll be able to pitch for your next great marketing asset with confidence. Take a look below and discover the best stats to convince your boss.

Animation brings better conversion rates

The word ‘conversion’ is enough to get your boss frothing at the mouth, so why not start with the big guns.

Unbounce – one of the web’s most well-known optimisation specialists – ran some comprehensive tests with a number of its clients. They found that most reported conversion rate improvements by 20%! That’s a 20% improvement on your bottom line just by implementing an explainer video. You can check out the full study conducted here (http://unbounce.com/conversion-rate-optimization/explainer-videos-increase-conversions/).

Explainer videos bring the highest ROI

This huge conversion rate increase doesn’t just mean more profits, it also means that your explainer video pays for itself faster than other marketing assets. The Adobe digital marketing blog claims that over 51% of marketers believe video to be their best-performing asset when it comes to ROI. This is because, the study finds, shoppers are 1.81% more likely to purchase when they watch the video than when they don’t. If you can show that your video will pay for itself, your boss is sure to buy into the idea.

Video is taking over traffic

Analyses of traffic streams online show a massive push towards video consumption. Cisco’s Visual Networking white paper estimates that IP video will account for 82% of internet traffic by 2020. This figure is up from 72% in 2015 and is an extremely strong indicator that video is fast becoming the preferred method for media consumption on the internet. If you’re not publishing any form of video content, you could find yourself struggling to compete with the companies that are.

Explainer videos are better for retention

Your customers are only ever going to buy into your value propositions as far as they can remember what they are. For this reason, retention is one of the most important things to consider when choosing the format of your marketing materials. Fortunately, video has you covered in the retention department.

An Open University study of 221 students found that only 11 had a preference for linguistic learning styles. Of those studied, nearly 50% were visual learners with the rest showing no preference for learning styles. Video provides optimally for all three learning groups, whilst text only provides for one.

Video holds attention

You can’t market to a customer that’s bounced; it’s essential to keep them engaged, and preferably entertained, whilst delivering your message. Video does this better than any other medium, with video content extending attention spans from 8 seconds up to 2 minutes (https://martech.zone/animated-explainer-videos-inbound-marketing/) on average.

We hope that’s given you some useful facts and figures to present to your boss at your next strategy meeting. Drop us a line here at the studio to learn more.

 

Who would benefit most from an explainer video? A profile of our perfect client

We’d love it if everyone in the world used animation to its full potential. The fact is, however, that a quality explainer video is going to be more effective for some businesses than it is for others.

The dichotomy here is less about your industry and the type of business you are than it is about the way you handle your marketing stack. Some companies see branding, image, and design as essential components of their industry presence.

For these brands, marketing assets are an investment, not a liability, and will be deployed frequently and with vigour. A great video, when used well, will “live in a visible spot on a prominent web page (like your homepage), be shared by sales reps, screened at conferences and trade shows, and ultimately become one of the first things your potential customers see about your company”.

Here’s a few traits common to companies that get a lot out of working with us:

They have a complex product

Simplicity can be an elusive prospect when it comes describing your product offering. As an explainer video company, it’s our job to distill complex ideas down into

their bare bones. We hit your viewer with a straightforward explanation no matter how crazy you think your product is.

They take branding seriously

In some industries, your networking abilities are more important than your marketing brand. For everyone else, however, branding is what really brings customers to the table. Our perfect customer is acutely aware of this problem and wants to make an impact with his target audience through a variety of branded media.

They love quality

…and, most importantly, they understand its value. Quality marketing assets reflect well on the quality of your product and justify its price tag. Great clients know how to wield this to their advantage.

They want to be an industry leader

Thought leadership is a big concern for our ideal client, and our animations help them to position themselves as innovators. Top-quality assets give the appearance that a company is ahead of the game.

They’re receptive to creative ideas

The most successful companies go into our meetings with an open mind. They know that the best work comes from a long process of creative trial and error, and they love tossing new ideas around.

They invested in a premium website

To make sure we’re keeping our video in line with your brand, we’ll work often within the scope of your existing assets. This is ten times more effective when you have a quality website in place already. A great-looking website with a quality explainer video is a winning combination.

They’d love to go for a beer after our meeting

We love the social aspect of what we do. Every time we build an animation, we aim to build so much trust and rapport with the client that chilling out together after the job is a no-brainer.

That pretty much sums up our perfect customer – does any of it sound familiar? If so, drop us a line at the studio today.

How to calculate the ROI of you explainer video

Marketers live and die by their budgets. If you’re not keeping careful track of how much you spend on your marketing stack, and how much return it’s bringing you, then you’re doing something wrong. You need those numbers in place so you can optimise and start to scale.

Video marketing spend is no different. It’s important to know exactly what value you’re getting out of an explainer video so you can further invest when you feel it’s time to scale. Some benefits of explainer videos are very easily quantified. Others, unfortunately, are much more abstract and require a nuanced approach.

Let’s discuss some of the finer points of video ROI.

The simple part – conversion rate

The simplest, yet perhaps the most reductive, way to measure the ROI of your video is to A/B test your landing page. A split test will show you exactly how many users convert with and without your video. Multiply the difference by the total value of a converted lead and there you have it – a basic numbered value for your video ROI.

There are, however, a number of benefits that a simple split test won’t capture. For example, what happens if a user bounces from your page after watching the video, but later returns to purchase your product. How do you measure the added clarity on your product offering and extra conversion triggers?

Segmenting return visitors

This is a tricky question and requires us to think more closely about our test results. One method to test return visitor effects is to segment your results to show new converting visitors vs returning converters. If you see a similar increase in conversion across both groups, we know that your video is having an impact. Averaging these two results out will give you an estimated improvement that you can then factor into an ROI calculation.

Share value

Video is a shareable asset, and it’s very likely that your users will share it amongst themselves, especially if you add it to video sites like Youtube and Vimeo. In this case, not only is your video working to convert users, it’s also working to bring more traffic to your site. This value needs to be added into your overall figure.

First, make a list of all the different places you’ve posted your video. Then, head over to your site analytics platform and filter your results by the sources you identified. Grab the total traffic generated by your video and multiply it by your landing pages’ total conversion rate. You should end up with a smaller fraction of your starting figure. Multiply this figure again by your average value for a converted lead, and voila – you have the total value of your video as a traffic generation source.

Fundraising

If you work in a startup then chances are you’re hoping to catch the attention of potential investors. This is a difficult game and requires you to communicate the value of your product and your company with crystal clarity.

It just so happens that explainer videos are excellent at catching the attention of potential investors both online and in pitches. This means that the potential ROI of your video could be as great as the total investment value of your business. By communicating complex product offerings succinctly you can drive home the value of your company and win over angels and VCs alike.

Brand building

Now we’re getting into more abstract territory. There are a tonne of benefits from video that can’t be easily quantified. Chief amongst these are the brand-building effects that an explainer video can garner. Having an event? Throw your explainer video up on the screens. Your sales team needs a quick product rundown for a client? Ping the video their way. Want your product featured in an affiliate site? Ask them to host your animation. A quality video will help you stand out from competitors in any arena.

The final word on ROI is that, whilst it is possible to extract numeric benefit values from your videos, you’ll never get a comprehensive overview of the whole. After all, the benefits of video are as much about how you use it as is the quality of the end product. With great distribution, a comprehensive usage plan, and effective placement, the potential ROI of your video could be limitless.  

“Video is just a fad” – addressing trends in marketing communications

Here’s another objection that we sometimes get from smaller clients.

“Video is just another marketing fad. How can we be sure it will produce results?”

Let’s address the second part first.

Any type of marketing, be it emailing strategies, flyering, or digital assets are a business investment. With every investment, there is an element of risk. If anybody offers you an investment opportunity with zero associated risk – throw them out. They are either a liar or a fool.

Unfortunately, in business, the only way to make money is to invest existing assets, either in the form of time, money, or materials, with the hopes of a greater return. However, we can stack the odds in our favour by following proven processes and the successful methods of others. If we can leverage even a small return on an investment, this can be scaled to yield massive gains in the future.

If you’re still thinking in terms of guaranteed returns, you’re probably not cut out to be an entrepreneur.

Regarding the first issue, it’s a positive sign that clients are aware of the dangers of fad marketing. However, video marketing doesn’t fit into this category. Let’s talk about why.

 

History repeats itself

Video animation is a mode of communication, and for centuries, the fidelity of our communicative strategies have been moving in a clear upward trajectory.

Since the proliferation of writing to the invention of the printing press, all the way through to modern poster design, moving images, talkies, and eventually digital images, virtual reality, and augmented reality, we have constantly strived towards richer sensory experiences when we communicate. The invention of writing, though extremely useful and practical, took something away from the natural, human mode of storytelling that is face-to-face conversation. Advances in technology, especially in recent times, have attempted to recover what was lost in the separation of communication from interaction.

Digital video is another step in the direction of immersive, sensory-rich communication. And, just as the invention of video hasn’t rendered the written word any less necessary, improvements on video technology won’t render video obsolete. Rather, video will find its place as an appropriate mode for specific use cases. Today, it’s the ideal format for engaging audiences in entertaining, informative dialogues in digital spaces.

Video today

After Google, the world’s second largest search engine – bigger than Bing, Yahoo!, AOL and Ask combined – is Youtube. It processes more than 3 billion searches per month and receives 100 hours of video every minute.

Youtube has spawned some strange fads over the years, from reaction videos (watching other people watch things) to Let’s Play videos (watching other people play games – ?), to unboxing videos (watching other people buy things – ??), to Meok-Bang (watching other people eat things??!). Detractors often fail to understand the logic behind these strange video phenomena.

However, to us, it’s pretty clear. They’re all examples of people engaging in sensory-rich experiences together through the proxy communicative mode of video. The on-demand nature of video allows people to overcome the practical hurdles of certain pastimes and experience the most important parts of them – the social aspects – whenever they like.

For these reasons, video will be a staple of our communicative strategies for a long time to come.

“Television won’t last. It’s a flash in the pan.” — Mary Somerville, pioneer of radio educational broadcasts, 1948.

Meet our exceptional voice over artists

Here at the studio, we often feel like our voice over artists don’t get enough of the limelight.

Much like typography, sewing, or city planning, voice acting is an unseen art form. It requires a great deal of skill and flair to do it well, but rarely gets the attention that it deserves. Whilst the quality of our animation is pretty obvious to anyone who watches, the talents of our voice actors are terribly overlooked.

This week, we’re paying tribute to our invisible heroes by taking a closer look at the subtle art of voice acting. Discover these 6 things to look for in a quality voice artist.

1. Clarity

This is the perhaps the most crucial element of great voice work. If nobody can understand you, what’s the point?

Projection, tonality, intonation, enunciation, and volume all contribute the overall clarity of a performance. Make sure these aspects are finely-tuned.

 

2. Energy

Your audience will resonate with the emotion in your voiceover. If you want to engage them you’ll need to sound like your product is actually exciting. A calm, focused energy is essential to creating this effect, and a quality artist will be able to communicate this without sounding over the top. Check out our example video here to hear this effect in action.

3. Pacing

If your voiceover is too rushed, your audience is likely to miss a lot of key information. If it’s too slow, they’ll fall asleep. A great narrator has an instinct for pacing your script correctly to keep people both interested and informed. Check out the pacing on this fantastic example.

4. Restraint

Energy is essential to keeping people engaged. Go too far the other way, however, and your animation is likely to come across clownish and immature. Avoid the overacting effect and keep your narration modest yet purposeful and energetic.

5. Fluidity

Ums, errs, hesitations, and unnecessary pauses are hallmarks of the amateur voice actor. They break the flow of communication and make it more difficult for the listener to follow. Make sure that your narration is organic and fluid, and that pauses aid communication instead of hindering it. Listen to this example to hear what a fluid voiceover sounds like.

6. Control

The very best voiceover artists always have that little extra something that puts them a cut above the rest. It’s a hard thing to put one’s finger on, but ‘control’ is the best word we could come up with. It seems like the pros have an uncanny ability to capture the exact emotion you’re going for with a certain line. Their intonation, pacing, energy, and expression all work together to get just the right effect. One voiceover we’re particularly proud of showcases this effect really well. Take a look at it here.

That’s a wrap, folks! One final point to remember is that, no matter how good your voice actor is, they’re always going to struggle if your script is terrible. Make sure you have a high-quality script in place before you even think about putting in front of a voice actor.

If you’d like to know more about how we find the perfect narrators here at the studio then feel free to drop us a line.

No, really – how long should my explainer video be?

In a previous post, we spoke about how a user’s engagement level is dependant on the value that you’re able to provide in your video.

A super-long animation that is packed with useful info can keep your viewer engaged for hours. By the same token, a video that is only 20 seconds long will have your customer bouncing in five if it doesn’t provide value.

However, all else being equal, the data tells us that a user’s response to a video is somewhat predictable based upon its length. We do want your user to know absolutely everything they care to about your product and company. However, we really don’t want them to feel like learning about it is a chore. For this reason, there are pros and cons associated with different video lengths. Let’s take a look at some of the now.

The 30-second video – 75 words est.

Our shortest video package is great for social media campaigns as it captivates the audience in a cluttered feed. These videos consist of a condensed elevator pitch, followed by a strong call-to-action and are often used at the top end of your marketing funnel.

Customers often use these shorter videos in paid campaigns on Instagram and Facebook to heavily increase their brand awareness. Be warned though, this video length only gives enough room to highlight the bare minimum of your product, and can’t be used to deep-dive into your products’ complex solution.

The 60-second video – 150 words est.

Shorter videos are often used for brief, top-level explanations of a product. They’re good for explaining simple ideas in a super-direct way and for making sure your viewer is not overwhelmed by information. You’re likely to see these shorter videos on a landing page or homepage to quickly clue in the visitor to what the page is about.

However, shorter videos often struggle to engage the viewer with compelling narrative. To fully communicate the value proposition of your product you may need to build up an image-rich story that helps to identify your solution with the viewer’s immediate challenges.

The 90-second video – 225 words est.

This is the ‘goldilocks zone’ for video length. A 90 second video will give you the time to illustrate specific problems without boring your user to tears. They’re short enough to buzz by without the viewer noticing, but long enough to add a little narrative depth to your story.

If you have a powerful brand with a unique voice, quirky sense of humour, or an interesting story to tell, 90 seconds will give you the space to add that special flare that makes your brand different from the competition.

The 2-minute video – 300 words est.

For many companies, a 90 second video will give you the most bang for your buck. However, if you have a complex technical product, or you want to create space to systematically break down your viewer’s objections to sale, a longer video is the way to go. These videos are best for B2B companies that have long sales cycles and complex value propositions.

Remember, as long as you can keep users engaged, a longer video gives you more opportunity to connect with a viewer’s pain points and encourage them to convert. However, the data tells us that there are clear drop-off points for users’ average attention span. Two minutes is the point where many begin to lose interest.

Whichever option you choose, don’t underestimate the complexity of your product. When it comes to breaking down the needs of your customers, working through objections to sale, and building valuable propositions, you may find that you need to err on the side of length. If you have a great product and you’re able to communicate in a straightforward, engaging way, chances are good that your viewer will stick around for the curtains.

When you’re ready to start using video, get in touch and we’ll organize a time to discuss your video strategy further.

 

Why animation works so well to explain complex products and subjects

“We just feel like people don’t really get our product…”

This is something we hear all the time from our clients.

In a roundabout way, it’s a great thing. The massive growth in accessibility to digital technologies has meant a surge into the market of innovative and disruptive solutions. New companies are building products that create efficiencies and solve problems that clients didn’t even know they had. Now, more than ever, making good procurement decisions for your company can exponentially improve growth.

In our increasingly technical world, however, it’s becoming more and more difficult for leaders to maintain expertise in all fields that affect their business. And, every year, it gets harder to make high-quality business decisions in an increasingly complex landscape. When it comes to selling in the B2B space, many companies find this to be a significant barrier to entry for their product. The need for companies to clearly define the benefits of their solution is greater than ever.

That’s where explainer animations come in. Video is uniquely good at conveying complex meaning at speed. Let’s explore why.

 

Video captures and holds attention

Since ancient times, colour, movement, and sound have been important cues to activate our attention. Our ability to spot threats – like a tiger lurking in the bushes – rests on our ability to rapidly discern important information from background noise. Things that move, have bright colours, or make a lot of noise tend to stand out.

Like a flame dancing in a fireplace or a TV channel flicking from image to image, animation activates a higher sensory load than text and pictures, helping to grab attention and hold it for longer.

Video creates space for extended narrative

The benefit of this attention-grabbing effect is that we have more time to deliver extended narratives. Stories are a huge part of the way we understand the world on both an individual and cultural level.

Whilst punchy copy and images can deliver powerful emotional statements, video creates the space to build more rich and compelling narratives that provide a platform for deeper understanding. By inspiring a greater imaginative experience through narrative, we have more opportunities to connect with and emotionally engage our audience.

Video provides for different learner styles

If you’ve ever spent any time trying to teach, you’ll know that different students learn the same information at different speeds. Often, this is less to do with innate intelligence and more to do with the way in which the information is presented.

All of us have a predilection for certain forms of communication. For some learners, images, diagrams, and gestures are easier to interpret. For others, language, both written and spoken, is more visceral and immediate. Others still, learn quicker through movement, touch, and physical exploration. These approaches to interpretation are called ‘learning styles’, and are commonly broken down into seven key areas:

– Visual

– Aural

– Verbal

– Kinesthetic

– Logical

– Social

– Solitary

By using music, moving and static images, text, voiceover, logical reasoning, and video’s innate one-to-one engagement style video can target 6 out of 7 of these different learning styles. Compare this to written language, which can only provide for one or two learning styles at a time.

 

(Animated) video lets you visualise anything

Live action video can add a lot of brand video to your site. The only problem with them is that – well, they’re live action. You can only film things that actually happen in real life. On the other hand, animation gives you the opportunity to visualise larger-than-life ideas. It gives scope for creative license, expressive communication, and unique visual styles at a fraction of the cost of live-action.

Video forces you to be concise

Animated videos are best when punchy and to the point. Their limited scope means that you have to focus down on the most important aspects of your product or service and deliver them in a manner that’s appealing to your customers. An agency is perfectly placed to help you do this. As a third party without all your inside-industry knowledge, they can help you cut to the chaff, ditch the technical terminology, and put the key information first.

To learn more about how video engages your customers on a deep level, drop us a line at info@clarityanimations.com. Thanks for reading!

 

Why quality websites benefit from video

Here at the studio, we’re pretty biased towards video. Of course, that’s the product we sell, so we’re bound to be enthusiastic about its benefits. To us, quality moving images are a huge asset to any business’ digital presence.

There remains, however, the deeper issue of why we chose to start a video business in the first place.

There’s a growing demand for video assets, and specifically animation, in the marketing space, and there’s a very good reason for this trend. Marketers are a practical bunch by nature and have a goal-oriented mindset when it comes to content creation. What doesn’t convert tends to quickly fall out of vogue. Video is popular because it works on a number of different levels to increase brand value and generate conversions.

This week, we’re going to look closely at the ways video adds value to your digital toolbox.

Higher conversion rates

We really don’t have to hammer on this point, as it’s a pretty well-documented fact that video is more convincing than text alone. The most oft-quoted statistic is that video converts 80% better than text (http://www.insivia.com/why-does-video-convert-better-than-text/), but in all honesty, you’ll have to run your own tests for the true figures.

The more interesting point is why video converts. Our theory is that the more immediate sensory experience engages the imaginative complex of the brain, helping your audience to visualize your solution more clearly. This, coupled with the trust-building effects of great voice work, create a richer, more immersive overall experience.

A simplified marketing message

With more products on the market every day, it’s getting harder and harder for customers to tune into exactly what your product does. If you have a product that needs a little elucidation, video is the absolute, number one best way to communicate. It’s direct, human, and far more engaging than reams of text.

Brand-building value

In a world where everyone has their own blog, text is cheap. Video on the other hand, especially quality video, still retains something of a more premium feel. By deploying higher-quality assets into your channels you give a more professional finish to your marketing communications. When targeted towards the right audience, this can build trust in your business and your product.

 

SEO friendly

Since 2007, Google has used something called ‘blended search’ to display web results. This means that it blends together search matches on text, images, video, audio – any and all assets that you can deploy into your domain. The implication of this is that, all else being equal, a website with a video will appear above the same site without one in Google’s Search rankings. Use this advantage to give a boost to your SEO and get ahead of your competitors.

Your digital sales person

Video creates space for you to break down your customer’s’ objections and present the perfect sales pitch every time. With a video, you can always be sure that the key value propositions will come across clearly, leading to warmer leads and less time spent on the phone.

Entertainment value

This might not seem like a legitimate reason as far as your bottom line is concerned. However, in the age of 8-second attention spans, entertainment is a valid strategy in maintaining engagement and creating space to build an emotional connection with your audience. If you can entertain people whilst also delivering crucial product information it’s a good bet that you’ll start seeing results. Master the art of entertainment and your video could even get viral like Old Spice.

We’re always excited to talk more about explainer video and animation; drop us a line if you’d like to learn more.

Is animation suitable for a corporate brand?

Here at the studio, we tend to have a steady influx of corporate clients – big businesses with complex offerings and a blue-chip attitude. Every time we take one of these businesses on, they always ask us the same question:

“Isn’t animation too silly for a big company like ours?”

The worry here is that animation can’t capture the serious aspects of a corporate brand; an attitude that bares the association between the word ‘animation’ and mental images of Spongebob Squarepants. Will it work for highly professional organisations? Won’t we look childish? Does it suit our brand?

These concerns are justifiable but unfounded. Quality animation studios have long ago mastered the art of creating clean, professional animation that resonates with a corporate audience. In the same way that graphic design can be tailored to capture different feelings, impressions, and effects, so it is with animation.

Let’s look at some of the ways animation caters to a more corporate image.

 

A professional voice

When designing for a corporate brand, authority is key. At the studio, we use high-quality voice actors that communicate with a brisk, commanding presence. This helps to immediately eliminate any of the more ‘whacky’ connotations of an animated video. Voices are a powerful way of creating an emotional context for your communications and quickly set the tone of the piece.

 

A powerful narrative

There’s a myth in the corporate world that telling stories is childish. In actual fact, many of the world’s biggest tech companies and consultancies train their staff in storytelling techniques – everyone from project managers to sales reps. The reason for this is that storytelling is a logical way to order complex information. By keeping our narratives tight and straight-forward, we help you to communicate in a clear, professional manner.

A lighter effect

If you’ve ever dealt with graphic design work, you’ll understand how much of a difference colour can make to the overall impression of a piece. A simple change in tone or brightness can be the difference between a customer-ready sales video and a Cartoon Network production. For corporate animations, we use a lot of clean blues, whites, pastel shading, and fine lines to maintain an authoritative look and feel.

 

A little less character

Characters are essential components of a quality animation. They help to focus the viewer’s attention and provide useful hooks into the narrative of your product. However, too much focus on character can make your video seem childish. Here at the studio, we blend understated characters with simple shapes and text to help drive your point home without anyone making comparisons to Mickey Mouse.

These days, everyone from industrial engineering firms to top-level tech giants are using animation to efficiently communicate their product offerings. In a recent study, B2BMarketing.com found that over 81% of Senior Marketing Executives are using video or animation in their marketing programs. A quality animation can increase your authority, brand recognition, and salesmanship dramatically. Don’t miss out on this new trend.

Brand Value: How quality animation works to improve your corporate image

We’ve touched on the subject of brand value in a previous post, but it’s a deep enough topic to call for its own article. What exactly is brand value, and how do we shape it in our marketing, our products, and the way we do business?

 

Exploring Brand Value

I found a great definition for brand value over at BrandDirectory. It’s defined as “the net present value of the estimated future cash flows attributable to the Brand”. In non-business speak, it means how much money your brand name brings, and how much it could be worth in the future.

This is of special interest to us because a brand is not a tangible asset – it can’t be weighed, counted, and tallied like iron or corn. Its value exists only as far as it is perceived to exist by consumers and the market at large.

How does one increase the value of an intangible asset? Well, we make people feel like it’s worth more.

This is where the quality of your assets comes in. There are entire industries – fashion, for example – built around the fact that people value things that look good. A Burberry jacket has no practical advantages over a Tesco jacket – sometimes even less. However, buyers will clamor to pay ten times for Burberry what they would in Tesco.

Why? Because of the assurance of quality.

It’s also important to understand that brand value is not an inherently deceptive idea. Many more hours, more skill, and much more expense go into designing and producing a Burberry jacket; the investment on behalf of its manufacturer is far greater. As such, quality is understood as proportionate to the resources, wealth, and skill of whoever produces it. These are all attributes that add to a company’s perceived brand value and marketability – you definitely want them working for you.

 

Video and quality

As discussed in our last article, text – especially poor quality writing- is a relatively cheap asset. Though it’s extremely useful for getting your message across, only a skilled (and expensive!) copywriter can turn plain words into a tactile, emotionally-charged brand builder for your business.

Video, on the other hand, has an inherent sensory impact that adds to the emotional experience of your content. Music, movement, colour, and voice all work together to provide next-level communication and persuasion. This rich experience reflects positively on your brand as a whole. It steps up your perceived value and gives the impression of quality.

More than this, video is an opportunity to open a window into your corporate culture. With quality character design, great voiceovers, and strong art direction, you can make your audience feel like they’re getting a first-hand look into the world of your business. This helps you build trust, compliance, and a real connection with your audience.

 

For more information on quality design, feel free to get in touch with us at the studio here.