Our Unique Process

Here's How it works

Every aspect of our production process has been refined to reduce your time investment so that developing an explainer video is a delight, not a burden. Sit back and let us do the work. Besides, it’s what you pay us for!

Image for stage one of clarity animation's process: the plan

Research, Plotting and Planning

Once you've placed your order we'll invite you to book your Marketing Message Strategy Call and you'll also receive a link to our preliminary questionnaire to prepare you for the session. 


On the call we'll deep dive into your business and target market to better understand what makes your customer tick.

We need to know your buyers to the core to ensure your video truly resonates with current and future customers. This call will help to refine your marketing message by breaking down your business into succinct, two sentence answers.


After we've completed the call, the team will rush into the war room to strategise and map out your new video. We'll be in touch If we need any further information, otherwise we'll move straight into script development.


What we deliver: Marketing Message Strategy Call


Time invested on client side: 2 hours

Script Development

Once we’re all on the same page, our head script-writing wizard will get to work. After two to three days you’ll be presented with a polished script for review.


Our scripts follow our refined Clarity Script Writing formula which uses conversion switches to influence your viewer to take action. We’ll even show you the techniques and psychology behind the writing, so you can understand how your video will work.


Copywriting is a science, and we pride ourselves on being Professor’s in script writing!


Finally, we’ll collaborate with you to perfect the script, so we know it will meet your objectives.


What we deliver: Script, delivered via Google Docs


Time invested on client side: 1 hour

Image for stage two of clarity animation's process: writing

Voice Over

Once the script is complete, it’s time to bring out the smooth talking voice-over artist to communicate that winning message! We work with some of the best voice artists from around the world to ensure we offer the highest talent in any accent and language.


Our team will advise you on the best accent, gender and tonality to ensure your target market resonates.

What we deliver: Studio voice-over


Time invested on client side: 30 minutes

Image for stage four of clarity animation's process: Recording the voice over
Image for stage three of clarity animation's process: design

Visual Design

While we're producing your voice over,  we'll also kick off the visual design stage.

Here you'll receive a digital break-down of each scene or sentence so you have a clear idea of how the video will look and flow before we commit to animation.  

You’ll get a good feel for the final video, and can provide feedback on each scene before we immerse ourselves in animation.

What we deliver: Hand-drawn storyboard and digital illustrations


Time invested on client side: 1 hour

Image for stage five of clarity animation's process: animation

Animation and Sound Effects

Ah, the final step in production, and what an exciting one it is. Once everyone's super excited with the script, voiceover and visual design it's time to bring your video to life.


Our animators create a premium, high-definition video that conveys your company as a cutting-edge market leader.


The final product is nothing short of amazing.


What we deliver: Video with sound effects and background music


Time invested on client side: 30 minutes

Handover and Implementation

Now it's time to get excited, because your new video is ready for action!


We’ll organise your handover package and provide full implementation assistance to make the launch process a total breeze.

 We’ll show you more ways to launch your video across your sales and marketing campaigns than you can possibly imagine.


If you've purchased our marketing package, we'll now begin our marketing campaigns to produce real results from your video.

What we deliver: Final video, handover document, marketing campaigns (if purchased)

Image for stage six of clarity animation's process: Delivering the final project to the client
Image for stage one of clarity animation's process: the plan

Research, Plotting and Planning

Once you've placed your order we'll invite you to book your Video Strategy Call and you'll also receive a link to our preliminary questionnaire to prepare you for the session. 


On the call we'll deep dive into your business and target market to better understand what makes your customer tick.

We need to know your buyers to the core to ensure your video truly resonates with current and future customers.


After we've completed the call, the team will rush into the war room to strategise and map out your new video. We'll be in touch If we need any further information, otherwise we'll move straight into script development.

What we deliver: Video Strategy Call

Image for stage two of clarity animation's process: writing

Script Development

Once we’re all on the same page, our head script-writing wizard will get to work. After two to three days you’ll be presented with a polished script for review.


Our scripts follow our refined Clarity Script Writing formula which uses conversion switches to influence your viewer to take action. We’ll even show you the techniques and psychology behind the writing, so you can understand how your video will work.


Copywriting is a science, and we pride ourselves on being Professor’s in script writing!


Finally, we’ll collaborate with you to perfect the script, so we know it will meet your objectives.


What we deliver: Script, delivered via Google Docs

Image for stage four of clarity animation's process: Recording the voice over

Voice Over

Once the script is complete, it’s time to bring out the smooth talking voice-over artist to communicate that winning message! We work with some of the best voice artists from around the world to ensure we offer the highest talent in any accent and language.


Our team will advise you on the best accent, gender and tonality to ensure your target market resonates.

What we deliver: Studio voice-over

Image for stage three of clarity animation's process: design

Visual Design

While we're producing your voice over,  we'll also kick off the visual design stage.

Here you'll receive a digital break-down of each scene or sentence so you have a clear idea of how the video will look and flow before we commit to animation.  

You’ll get a good feel for the final video, and can provide feedback on each scene before we immerse ourselves in animation.

What we deliver: Hand-drawn storyboard and digital illustrations

Image for stage five of clarity animation's process: animation

Animation and Sound Effects

Ah, the final step in production, and what an exciting one it is. Once everyone's super excited with the script, voiceover and visual design it's time to bring your video to life.


Our animators create a premium, high-definition video that conveys your company as a cutting-edge market leader.


The final product is nothing short of amazing.


What we deliver: Video with sound effects and background music

Image for stage six of clarity animation's process: Delivering the final project to the client

Handover and Implementation

Now it's time for you to get excited, because your new animated video is ready for action!


We’ll organise your handover package and provide full implementation assistance to make the launch process a total breeze.

 We’ll show you more ways to launch your video across your sales and marketing campaigns than you can possibly imagine.

It's time for you to go out there and grow your business armed with your POWERFUL new video.


What we deliver: Final video, handover document

Here's What's Included

Your video comes with everything listed below

  • Video strategy call where we identify your target market's pains, needs and desires so we can craft the perfect message
  • Conversion focused script written by our head script-writer
  • We'll deliver editable design files for all assets, characters and icons, allowing you to create a more cohesive brand across all your marketing campaigns
  • Delivery in 4-6 weeks
  • Video designed by experienced video strategists
  • Premium voice over in any accent or tone
  • 2 rounds of revisions
  • Fully-Custom animation styled for YOUR brand
  • Dedicated project manager available by phone or email
  • Full handover assistance and support
  • World-class production system
  • A video partner you can rely on
  • Premium customer service
  • Engaging background music and sound effects

Here's What's Included

Your video comes with everything listed below

  • Video strategy call where we identify your target market's pains, needs and desires so we can craft the perfect message
  • We'll deliver editable design files for all assets and icons in, allowing you to create a more cohesive brand across all your marketing campaigns
  • Conversion focused script written by our head script-writer
  • 2 rounds of revisions
  • Fully-Custom animation styled for YOUR brand
  • Delivery in 4-6 weeks
  • Video designed by experienced video strategists
  • Premium voice over in any accent or tone
  • Engaging background music and sound effects
  • Dedicated project manager available by phone or email
  • Premium customer service
  • Full handover assistance and support
  • World-class production system
  • A video partner you can rely on

Ready To Convert Passive Visitors Into Customers?

Increase conversions AND your bottom line with a powerful explainer video.

FAQ's

Here are answers to some frequently asked questions:

How does payment work?

What’s the cost of an explainer video?

How long is the production process?

​How long should my video be?

How will we communicate?

What about in person meetings?

Can you help me once the video is complete?

I'm ready to begin - how do I get started?

Can the process be faster?

Are we allowed revisions?

How do we give feedback?

​How many videos do I need?

How do you fit into the market?

​Do you offer discounts?

Can I change my video's length after ordering?

Can I talk to someone first?

Got Any Questions?

Simply Book A Call With The Owner Here

Look I get it, you may not be ready to order just yet... So if you have any questions or doubts simply book a call here and I'll happily answer your queries.


I look forward to chatting soon.

Got Any Questions? 

Simply Book A Call With The Owner Here

Look I get it, you may not be ready to order just yet... So if you have any questions or doubts simply book a call here and I'll happily answer your queries.


I look forward to chatting soon.