Here at the studio, we often feel like our voice over artists don’t get enough of the limelight.
Much like typography, sewing, or city planning, voice acting is an unseen art form. It requires a great deal of skill and flair to do it well, but rarely gets the attention that it deserves. Whilst the quality of our animation is pretty obvious to anyone who watches, the talents of our voice actors are terribly overlooked.
This week, we’re paying tribute to our invisible heroes by taking a closer look at the subtle art of voice acting. Discover these 6 things to look for in a quality voice artist.
This is the perhaps the most crucial element of great voice work. If nobody can understand you, what’s the point?
Projection, tonality, intonation, enunciation, and volume all contribute the overall clarity of a performance. Make sure these aspects are finely-tuned.
Your audience will resonate with the emotion in your voiceover. If you want to engage them you’ll need to sound like your product is actually exciting. A calm, focused energy is essential to creating this effect, and a quality artist will be able to communicate this without sounding over the top. Check out our example video here to hear this effect in action.
If your voiceover is too rushed, your audience is likely to miss a lot of key information. If it’s too slow, they’ll fall asleep. A great narrator has an instinct for pacing your script correctly to keep people both interested and informed. Check out the pacing on this fantastic example.
Energy is essential to keeping people engaged. Go too far the other way, however, and your animation is likely to come across clownish and immature. Avoid the overacting effect and keep your narration modest yet purposeful and energetic.
Ums, errs, hesitations, and unnecessary pauses are hallmarks of the amateur voice actor. They break the flow of communication and make it more difficult for the listener to follow. Make sure that your narration is organic and fluid, and that pauses aid communication instead of hindering it. Listen to this example to hear what a fluid voiceover sounds like.
The very best voiceover artists always have that little extra something that puts them a cut above the rest. It’s a hard thing to put one’s finger on, but ‘control’ is the best word we could come up with. It seems like the pros have an uncanny ability to capture the exact emotion you’re going for with a certain line. Their intonation, pacing, energy, and expression all work together to get just the right effect. One voiceover we’re particularly proud of showcases this effect really well. Take a look at it here.
That’s a wrap, folks! One final point to remember is that, no matter how good your voice actor is, they’re always going to struggle if your script is terrible. Make sure you have a high-quality script in place before you even think about putting in front of a voice actor.
If you’d like to know more about how we find the perfect narrators here at the studio then feel free to drop us a line.